Fender Custom Shop

The Fender Custom Shop is a division of Fender Musical Instruments, housed within their headquarters complex in Corona, Riverside County, California. The Fender Custom Shop primarily exists to compete with smaller companies and independent luthiers that, in turn, build products reminiscent of those which were designed and built by Fender in their 'golden era' of circa 1950-65. Indeed, much of the output from the Fender Custom Shop is replicated vintage models, and in the case of the Fender Relic series, legitimized forgeries of would-be vintage examples, complete with scratches, chips, wear, burn marks, and general signs of abuse. In addition, the Fender Custom Shop produces special-order guitars for customers ordering through their Custom Shop dealer network, creates limited edition 'art' guitars, builds limited edition amplifiers, and does some research & design for the parent company.